“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Alfani Womens Saage Pointed Toe Ankle Fashion BootsTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Womens Transparent Ankle Boot Stiletto Casual High Heel Pointed Toe Back Zipper They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.ECCO Men's Brown Cross X Classic Tie Sneakers Sz 44 EUR 4159
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.