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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Lot of 2 pair Ferragamo women pumps shoes cream - black micro suede size 8.5 BTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Modzori Black & Pewter Reversible Gabbie Wedge T Strap Sandal NEW 9 M426 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Butter Women's Ditz Square Buckle Suede Slingback Sandals, Tan, 8.5 M US

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Women's Salvatore Ferragamo Black Pumps shoes 5.5

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

ZARA NEW WOMAN LACE-UP HEELED SHOES BLACK EU 37 UK 4 US 6.5 Ref. 6248 001To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by REEBOK MENS WORK N CUSHION 2.0 4E WALKING SHOES AQ9230 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Ariat Womens Black Leather Slip On Closed Clog Heels Sz 8.5 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). RALPH LAUREN Wine Leather Pumps 9.5B Made In Block HeelRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Marc Jacobs Helena Lace Up Oxfords Black Patent Leather shoes Size 37 6.5

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Stuart Weitzman Brown Suede Heels Pumps With Buckle SZ 8 M You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Pour La Victoire Black Patent Leather Nasha Cork Heel Platform Sandals Size 8.5You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

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