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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Nike Air Max 1 On-Air Tokyo Maze - US Men's Size 15 - FREE SHIPPINGTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Sweet Womens Slippers shoes Metal Pointy Toe Stilettos High Heel Slip on Casual They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Womens Wedge Heels Canvas High Top Platform Sneakers Sandals Open Toe shoes

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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shoes de Sport ADIDAS TUBULAR DOOM BY3562 QUANTITE LIMITEE Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Converse Chuck Taylor All Star Lift Clean Hi white black white EU 37,5

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Stiefel ELITE Leder brown T 38 sehr guter Zustand
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Bikkembergs STRIKER 2106 Men's Slip On shoes Sock Sneakers Casual Trainers BlackTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Izod Men's Size 8 Medium Memory Foam Burney Black Slide On Dress Loafers on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Adidas shoes Femme Sneakers red 97934 BDT A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). NIKE AIR JORDAN 11 XI RETRO 72-10 SUPER RARE limited EUR 43 US 9.5 UK 8.5Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Hot Sale Womens Lace Up Sneakers Platform Sports shoes Hidden Wedge High Heels 8

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Women's Oboz Waterproof Hiking Boots shoes Size 6 US 36 EU Brown Trail Outdoor U4 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. LUXUS PRADA HIGH TOP SNEAKER SCHUHE 4T2998 blue NEU NEW 8,5 42,5 43You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Nike SF AF1 Mid 917753 006 Black & White Men SZ 7.5 - 13It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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