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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Vince Camuto Women's CASSINA Dress Pump BLACK,12Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.J Renee Animal Print Pointed Toe Heels Womens size 10 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Aerosoles Silver Star Pump Black Suede 004 Size 9M New

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Adidas Originals Gazelle Mens Trainers Casual Sports shoes

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

Ivanka Trump Frauen Lnde Geschlossener Zeh Fashion StiefelTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by MEN'S POLO RALPH LAUREN FAXON LOW-SK-VLC KHAKI SHOES SIZE 8.5 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Jessica Simpson Wms Black Leather Suede Platform Stacked Pumps Heels 7.5 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). NEW VS Colin Stuart Black Suede Gladiator Platform T-Strap 6.5MRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Born Womens shoes Heels US 7.5 M Brown Leather Zip Wedge 5704

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.New Bass Wms Black Leather Flex Slides Mules Heels Lena 8.5 M You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Vince Camuto Women Size 8.5 Sarika Burgundy Patent Leather Platform Pumps 118You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Salvatore Ferragamo 25118 Womens shoes Heels Pumps US 5.5 B Brown Leather 492It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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