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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Adidas Originals Women's Tubular Shadow Ck Running shoes - Choose SZ colorTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Skechers Women's Relaxed Fit Bikers Traffic Loafer - Choose SZ color They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Steve Madden Womens Tickle Leather Open Toe Casual Ankle Strap Sandals

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night. 80 JONES NEW YORK Openhouse Mary Jane Heels 8.5, 9 NEW

There are logistical and personal challenges to migrating an entire community, like:

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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

De Blossom Womens Daisy-19 T-Strap Bling Stunning Dressy Party Pumps shoesTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Saucony Omni 16 S20370-2 Men Size 10 Navy Red on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?PLEASER Milan-42 Series 4 1 2 Heel Sexy Exotic d'Orsay Pump A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). NWOT AEROSOLES A2 CHERRY PLUSH BLACK WEDGE SHOES WOMENS 9 M NEW WITHOUT BOXRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Pleaser High Heel Black Clear 7 1 2 Heel Ankle Strap Platform TABOO-708 C B

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Devious INDULGE-520 Women's Red Patent High Heels Close Toe Plain Platform Pumps You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Vero Cuoio Womens Tortious Brown High Heels 4 Peep Toe Size 7 A1You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.L.K. Bennett Heels Slingbacks Size 36 BlackIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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Nine West Women's ODIENELLA Leather Platform, ucgqhs638-Women's Heels

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